A successful coupon promotions.docVIP

 PAGE \* MERGEFORMAT 7 A successful coupon promotions The end of 1998, Hubei Province, Yichang City Telecommunications Bureau to complete the telephone installed throughout the year mandate, decided to launch a discount coupon promotions, and to promote performance with each direct link between the economic interests of workers. In practice, the first major telecommunications operator in the city posted a notice window, which reads as follows: Big news The general public: In the bureau within the units to convey a specific operation of the program, and to emphasize three points: 1. The event outside the same slogan: ‘not a price reduction, is to repay the society, return to consumers, thanks to my Bureau of consumers concern, support and love’. 2. Coupon is not open to the public distribution, but by a certain amount paid to each bureau workers, the union distributed to the community. 3. Each coupon marked with a certain digital number, Telecommunications coupons recovered from the installed capacity of the digital numbers on the coupons will be able to know what this one to send out workers. With the end of recovery the number of coupons actually installed and the individual bonuses linked to sales of one phone for every 200 yuan reward. The event lasted for more than two months to promote Qiao, the actual installed capacity of 3562, basically accomplished the objectives and tasks, bringing to a successful conclusion. I believe that this is a typical, successful coupon promotions (also known as discount coupons coupons), which is the process appears to be simple, but a closer analysis, there are a number of internal laws and successful experience of universal significance, it is worth reference. 1. The event was launched to all employees participate in Telecommunications. This ‘full promotion’ has changed is the unit of employees that the promotion thing, ‘had nothing to do with’ negative attitude, everyone mobilized, through their own friends and