Actual decomposition beverage market movements.docVIP

 PAGE \* MERGEFORMAT 13 Actual decomposition beverage market movements I engaged in soft-drink industry, 9 years of marketing, planning and implementation of numerous activities in the case, according to the market many years of experience learned from the ‘pull-push’’’ two moves real fast decomposition of beverages to the market. 1, decomposition ‘push’ actual actions 1, into the circulation: Beverage market is the way of conventional market operations do first distribution (wholesale channels), the latter to do the terminal channels, how to achieve rapid market? For example, in 2007 Jianlibao order to accelerate the progress of new packaging available to ensure that new packaging during the Spring Festival can be a smooth transition in dealers in January are now back to policy, billing, based on the intensity of an additional grant of 1.5% according to new packaging products, gifts rewards ride attendant; In order to rapidly seize the distribution channels to enhance the promotion of Jianlibao new packaging, while the wholesale distributors for first single off the assembly line and courteous activities, wholesalers purchase the first batch of 10 boxes donated two boxes full of products, an increase in profit to the wholesaler opportunity to also achieve new packaging products Jianlibao in 2007 to enter the market quickly. 2, the product shelves: Beverages into circulation, the next to enter the terminal shelves, and all beverage companies using different ways and means, such as Jianlibao Season Shop cities in each terminal stores into a box Fifth Season products, a bottle gift carton This product, while recycling a carton (Purpose is to enable product shelves) and then donated two bottles of water Fifth Season (worth 1.20 yuan); Wong Lo Kat Shop City store purchase when the terminal display after the prizes to participate in activities, shop display terminal 5 row 2-layer (5 * 2) Wong Lo Kat Products 10 cans, 6 cans a month awards products (valued at 1