Adapted to local conditions small and medium enterprises to carry out systematic OTC Market.docVIP

 PAGE \* MERGEFORMAT 4 Adapted to local conditions small and medium enterprises to carry out systematic OTC Market Since 2007, pharmaceutical retail market, the biggest change is the growing number of retail / chain stores Jihai, Wang, after the stars have all raised the banner of varieties of OEM and agents, and the use of its terminal resource advantages to exclude low-profit the same species. Many previous small OTC companies rely on self-and agent of the species, presence of a number of promoters to the terminal block, there will be a good sales and profits, which will comfortably live further and further narrow the road. However, for SMEs to strengthen cooperation with powerful terminal, means that only thin profits and fewer and fewer of the right to speak, which makes many SMEs turn to solid work in the market to be profitable. So on a relative shortage of financial and human resources of SMEs in terms of how to effectively integrate resources to carry out a systematic marketing local conditions is particularly important. At present a large-scale enterprises in a provincial OTC sales representative action is 40,50 people, some even hundreds of people for them to carry out a systematic marketing, human resources is no problem, but the number of sales representatives of SMEs in general is responsible for 3-5 counties, or even 1-3 to level market. SMEs are used to keep car sales representatives traveling the day, is the so-called choice of marketing on the choice of the drift, but this form of drift on the market, is cursory, that is, staking their claims, in the occasion of launch of new products It seems the markets are covered with goods, and are in production, however, sell products or new products for many years, the market has always been tepid or more ‘cooked’. SMEs generally have their own varieties of the leading sales, this is where the corporate profits, there lie, had to do. At the same time more and more severe competition in the market s