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Adapt to the environment and actively respond to
In recent years, as market competition intensifies, the market decline, arrears increase, the profit reduction is a common phenomenon in the market of Wenzhou shoes. Coupled with the increasingly fierce market competition, rising production costs, sales prices are getting lower market conditions, competition shoe brand has come to a white-hot Sisha state in such circumstances, Wenzhou shoe women are changing their business model to increase profits and reduce your risk: First, increased foreign trade market development, the other is to increase investment to improve end-market sales of existing markets. Recently I visited a lot of agents and industry business owners, about this year’s business, are very tired, dejected, complaining that business is now by far the more difficult, with this year’s weather factors make manufacturers and agents of the business worse, has plummeted, according to incomplete statistics, the number of brands in the market over the same period the previous year’s sales rose more than 30% reduction, which has been brought to the industry a heavy blow to the reality of the situation so difficult , many agents will have two different way of thinking, a way of thinking is: type of self-comforting thought, that the market is not good, we are not good, so I sell well is normal, natural, and find an idea of #8203;#8203;comfort, others do not have to think too much, and then wait and see, which does not encounter the same season and in previous years, the business suddenly turn red, the other is thinking is: weak sales of the current market most of the brand, but have not done well, performance is still improved every year, and is still relatively profitable, relatively easy to do, how they operate? what what their mode of operation rules can be found, what is worth learning it? general response of the market now a serious problem, the terminal returns more and more fie
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