Additional high-tech profits - Chinese home appliance industry third survival mode.docVIP

 PAGE \* MERGEFORMAT 13 Additional high-tech profits - Chinese home appliance industry ‘third survival mode’ China’s accession to the WTO, financial development and competition in the global economy as a whole, will give the Chinese home appliance company’s future survival and development trend of huge variables. And this variable greatest impact on China’s household electrical appliance enterprises may be medium-sized enterprises. Can be said that the domestic appliance industry, the traditional location of the survival of medium-sized enterprises in the ‘scale advantages’ and small businesses ‘cost advantage’ of the cracks. This ‘ride in the middle of’ mode of existence of the classics with the competitive strategy theory to explain clearly unfavorable, with its two advantages are not available. But it is two do not have medium-sized enterprises of the future development of enormous number of variables. China’s household electrical appliance enterprises to survive the current development model generally has two distinct ‘Chinese characteristics’. The first is ‘the big Chinese-style’ - the size advantage: in China’s home appliance industry, ranking directory, we can easily find a number of prestigious and large enterprises and big brands, these companies are mostly large organizations, huge numbers of staff or even tens of thousands of people 10 tens of thousands of people prepared relatively broad product line, sales in the Chinese market are also considered vast, billions on billions of dollars have, these big companies in several industries, particularly big business, with its sales in the industry Annual statistics on the share of relatively large. From a number of public statistics, the industry’s sales in several brands can occupy half of the industry on, so it was optimistic about the forecast, after a few years, the domestic appliance market by 3-5 months on the mountains and rivers of the unified home appliances brand. China household electrical ap