Advertisers love the top five reasons for event marketing.docVIP

 PAGE \* MERGEFORMAT 5 Advertisers love the top five reasons for event marketing Traditional advertising decline at the current spread of significant environment, advertisers need to find new forms of communication increasingly urgent. What kind of communication form the most valuable? Is undoubtedly true for consumers who can bring happiness to stimulate consumer enthusiasm the spread was most valuable. Beijing Sports University Sports Doctor, the famous event marketing experts Jiangjia Zhen said: “relative to the hard advertising, event marketing for its welfare, lively, implied spread to obtain a more favorable result.” With the popularity of professional sports in the world to the Olympics, World Cup, NBA and other representatives of various sporting events for the booming trend of spectacular sport. A wide range of popular participation and the commercial mode of operation so that the spread of the value of sports events becoming increasingly prominent. Tongfang Computer Systems Division Zhao Gang, general manager of marketing at accept “lt;advertisersgt;gt; interview, said:” The best event by sponsoring companies can establish a good brand image and increase consumer trust and brand loyalty, . “So in terms of comprehensive, sporting events for advertisers, which has marketing value? Rapidly enhance their visibility. As sporting events with high attention and high participation features, its ability to attract the audience is extremely broad. Like the Olympics, sporting events like the World Cup has become a national-level sports, the participation of nationals generally higher enthusiasm. and broadcast media, sporting events has become a magic weapon to improve ratings, one of the active participation of a large number of media events boost the hot level. This allows enterprises to rapidly increase awareness event marketing possible. Enhance the brand reputation. This is the event marketing compared to traditional media advertising important advant