Advertising Appeal- repetition and variation Update.docVIP

 PAGE \* MERGEFORMAT 13 Advertising Appeal: repetition and variation Update The number of times to repeat Duplicate content Change the timing of Amplitude changes In operation Should be based on the market The reality of their own characteristics Based Whether promoting a product or a service promotional, advertising should have some sort of continuity. This continuity of advertising both in the extension of the time, there are also reflected in the space of interrelated, the only way to tap the market’s fullest potential. In a sense, advertising is an art of repetition, as a product and service information only in the repeated continuously stressed that in order to deepen the impression, touch consumer spending ideas in order to wake up the overwhelming majority of the target consumer has produced advertising for products and services to promote desire. So how can the demand generated by advertisements published effects of continuity is better? In other words, in order to allow the overwhelming majority of the target consumer has to buy what we sell different products, our advertising in a different time and space continues to issue a What kind of strategy should be to master? I would like to use ‘to repeat and update the variation’ to sum up the continuity of release advertising techniques. The so-called ‘repeated and updated variation’ refers to a particular ad for a product release in the continuity of each ad complete duplication between some of the existing products and demands to strengthen the identity of; at the same time there are new changes in parts mining products, richness and appeal of the hierarchy. This will not only through ‘sustained’ and ‘repeat’ to strengthen the ‘demands’ the content and information; but also through successive changes in the new information conveyed by the goal to attract more consumers to a new perception and aspiration of more careful attention more in-depth product information. , Including the campaign, in