Advertising and product integration of force.docVIP

 PAGE \* MERGEFORMAT 3 Advertising and product integration of force The face of a number of similar products nowadays, very competitive market structure, the first ads to be effectively integrated with the product to make it in the dissemination and circulation of the process of forming a powerful force, no doubt the best-selling products will be of great help. However, examining our advertising, integrated power synthesis is not yet a very optimistic about the matter. Hubei C-BONS Group, a domestic washing, sanitary industry, unusual strength of the enterprise, but its ‘Kit Ting, Kitty’ sanitary napkin market advertising its products on the overall effect of view, lack of integration between the two forces. ‘Kit Ting, Kitty’ market in Zhengzhou, its posters, flags with exquisite design and unique appeal, a huge momentum, rapidly covering the various places selling paper. The posters, hung on the flag on behalf of that beautiful image of women has undoubtedly left a deep impression on consumers, forming its own unique selling point. Because after that, even though other sanitary products to women to demand, but this is not a means to extend the physical and propaganda, which it formed with the similar products in different styles, so also have from the similar products stand out opportunities. However, having read the ‘Kit Ting, Kitty’ products, can not help but disappointing, its advertising and product demands of different means of recourse. Its products have sought ‘clean stop’ This word as a new selling point to attract customers. Admittedly, the word design and packaging of a distinctive color, but simply can not offset the huge difference between the two selling points. Clearly, the product selling ruthlessly broken down into two parts connected with each other, so that consumers can not build brand loyalty. Just think, if the original ‘Kit Ting, Kitty’ able to leave their beautiful image of women representing the imported product packaging, no doubt