Advertising viscosity enhanced advertising to help you save Qi Cheng.docVIP

 PAGE \* MERGEFORMAT 16 Advertising viscosity enhanced advertising to help you save Qi Cheng What is the purpose of advertising? Some people would say it is widely advertised, so we all know, but we know that many high-profile brands, in the end did not buy it; except in some brand advertising is aimed at creating a momentum investment, most of the company pays for The primary purpose of advertising or for sale! Only see the sound but not the sales, passion for business is not sustainable in how long. Why Qi Cheng advertising costs to fly We have to face one reality is that corporate investment in advertising costs each year is increasing, the effect was declining, many companies make sense to the money, is more than just half, more accurate than the Qi Cheng. According to research data, many Chinese consumers are ignored, and even to resist advertising, is higher than the West is worse than consumers; 2004 statistics show that 72% of television advertising time, the audience make the switch or leave the room, this figure is not only ahead of many big countries, but also beyond the 1999 42%. If anyone has doubts, I say my personal experience to see if you have the same feeling: It is now being vigorously its outdoor advertising Road, highway billboards everywhere, but when you drive a car, or back and forth, do you remember in the end Who is out? Even if you remember some nice pictures, some funny slogans, the question is, do you still remember who is that? We know that these large billboard company has spent a considerable price, however, was up a dogfight, then the actual results so far? Now the audience and other outdoor video media being corporate attention, the actual results be? I think you already have heart and concise and you can ask yourself, which is able to judge out of your own theory and then look good, the results have the final say. Is that these media is the problem? In fact, what you see is the media, each media has its purpose and effe