Affection Marketing- an extension of the market success.docVIP

 PAGE \* MERGEFORMAT 4 Affection Marketing: an extension of the market success Since the advent of mass media, marketing ideas from the mainstream of the early manufacturing-oriented, competition-oriented eighties, to the 21st century consumer-oriented. Today, from the ‘how to get sold’ to ‘customer lifetime value’ of the change, but also a large number of scholars, the industry’s elite of the most actively involved in research topics, from stress, excluding the full cost of the traditional goal of acquiring new customers to change to retain customers heart and mind to gain market share into a fight to the customer willingly took out his wallet to pay. The maturity of Western markets than we are, on the ‘customer lifetime value’ of direct marketing topics, manufacturers have long had a specific experiment, and achieved quite remarkable results. Ogilvy amp;amp; Mather Direct marketing as early as five years ago, that the United States, United Kingdom two to four task force was set up by senior staff throughout the composition, refinements of a particular theme. Can be seen, ‘customer lifetime value’ in today’s market position is just how vital. In the overall market environment such earth-shaking changes have taken place, as a sunrise industry in the 21st century health care products, competition in the market shock wave, is still bent on advertising to create corporate brand, in order to improve the short-term sales, while the twist to do hard thinking? As we move from fine soft-shelled turtle, giant, 3 and the recent collapse of the nucleic acid bang, we have seen more than 10 years ago, the phrase familiar advertising phrase ’ gold in the hands of everything good success’ of the Hong Kong Monetary Day Group was as if a flag is still flying high. Why do the vast majority of health care products have been brilliant the present bleak today, Kim Il-products will still be in the market, Swordsman eternity? Either from the 80’s popular in North and South of the