After the discovery Blue Ocean.docVIP

 PAGE \* MERGEFORMAT 17 After the discovery Blue Ocean With the rapid popularization of the same name administered by the book ‘Blue Ocean Strategy’ has in the past year to become one of the most popular management of keywords. In this new strategic theoretical system, the ‘Red Sea’ representation of the current saturated market already exists in these markets, the profit outlook bleak, vicious competition come and go; while the ‘Blue Ocean’ represents the virgin of the emerging markets, in these markets , customer demand, compared with the past, major changes have taken place, giving companies a valuable opportunity for profitable growth. The founder of the theory has been convincingly demonstrated, an effective ‘Blue Ocean Strategy’ can successfully guide companies toward Blue Ocean from the Red Sea. The prevalence of this theory has attracted so many domestic enterprises have followed suit, one after another claimed to have found its own ‘Blue Ocean’. For example a family of domestic rather well-known management software companies think they have been released by grasping the industrial chemical products from the universal demand for the product to the individual changes in trends, to develop its own blue ocean strategy; the other two were released with a giant air-conditioning bactericidal function of light waves with a decorative appearance of air-conditioning and air-conditioning, claiming to created a non-competitive areas of the Blue Ocean; a well-known watch companies are producing new designs of watches, so can not wait to open that has come out of the Red Sea. It appears that Blue Ocean strategy seems to have become a bow to pick up the seriously commoditised. Is this really true? Companies should look at how to correctly blue ocean strategy? How to determine whether the enterprises to find a blue ocean of opportunity or a trap? How to avoid and prevent the implementation of Blue Ocean Strategy encountered problems? This article attempts to briefl