After the Marketing Management.docVIP

 PAGE \* MERGEFORMAT 10 After the Marketing Management Marketing activities often have a very strong ‘conquest’ features to compete with the conquest, conquest customers, conquer new markets in order to maintain and promote the self-self-development. However, in the currency market conditions changed significantly after the beginning of such marketing strategies so that enterprises in market competition suffered a setback. 1, after the meaning of marketing management Through the pursuit of new customers, expand product market share to achieve business goals of marketing activities in recent years, so that some enterprises are often disappointed with their operators. Since the products and services to replace the buyer’s market a seller’s market, companies with the ‘marketing concept’ replace ‘marketing concept’ to guide their marketing activities, marketing activities from the ‘post-marketing’ phase of the leap into a ‘pre-decision-making’ phase. With concrete to match the external environment, marketing activities have a very strong ‘conquest’ (Conquest) features, businesses want to conquer the competitors, conquer customers, conquer new markets in order to maintain and promote their own development. In the market has expanded rapidly and a period of rapid expansion of market demand, spending huge amounts of money continued to win new customers to the product market share advantages for business are more effective marketing strategies. However, the late 20th century, an endless stream of goods and services on the market is very rich, a few brand-name products at the same time flooding the market, so that market is over-saturation is a common phenomenon. Significant changes in market conditions, the above-mentioned marketing strategy is beginning to compete in the market suffered a setback. Business strategy being adopted by enterprises in the business reasons for the difficulties encountered are mainly two: First, a large number of corporate revenue and