Alcohol can directly in community-.docVIP

 PAGE \* MERGEFORMAT 8 Alcohol can directly in community? Moderator: Wang Wang Invited guests: Senior Brand combat specialists, marketing consultants Beijing blue vision Zhaohui Zeng Principal Consultant JLF TIANJIN Xi Cheng District, Deputy Director Qingdao beer, wine, Xiamen, East China Agent - Lake Trading Co., Ltd. Xiamen days Germany, director of marketing Kim Lun Ho Yancheng, Jiangsu Dongtai Liquor Wholesale Center Manager Zhu Shuangxi Ssangyong Kaili, Guizhou Shinkansen Supermarket Manager Liao Xiaoyun Dialogue with the real experts Moderator: Zhaohui, you are welcome guest at this edition of ‘China Sugar clinics’ problem has been raised, and that your opinion? Some people say that the terminal followed by the community, community marketing, do you think there will be art? Especially for alcohol - this is not everyone needs the mass consumer goods - like the cause of action in the questions who, as owner of Lanzhou Zhang, community marketing, can it work? Zeng Zhaohui: I am honored guest at this edition of ‘China Sugar clinics’. At present, the high slotting allowance to make a number of business-to shopping malls, supermarkets are kept away from the traditional channel model has been widely used by competitors, to channel innovation has become some companies the edge to succeed. Community contains huge consumption potential, community service and has broad prospects for development, community marketing, as a new marketing channel for more and more businesses welcome. For example, Nestle’s wife, Yue Chicken to marketing directed at the community, in the community Nestle spices cooking skills to carry out promotional activities. The event consists of stalls by professionals in the community, consumers only need to provide clean vegetables, professionals, all produced by Nestle Series seasoning process, both for customer service, but also promotional products and an excellent response. Moderator: At present, wine marketing, is what kind of a s