Also said that the brand marketing and channel.docVIP

 PAGE \* MERGEFORMAT 11 Also said that the brand marketing and channel To see China Online Marketing Communications Mr. Zheng Xinan’s ‘the brand, marketing, channel 3 pressed’ article was very clear to many of the problems, agree with it. Brand in China a bit like a belie, calling people than those who do less, there are some people love to do a false brand, which makes the concept of chaos, and many plausible things that hold sway, in this, I would say a few words, and Cheng Mr. and advertising, marketing, profession, business community open to question. The brand is not elegant, the other marketing tool is not vulgar, the brand is also a marketing tool. Sales is to sell product, brand is much more faster and more expensive longer to sell their products. In fact there is no brand is doing an approach is another way to do sales approach. Many people in marketing activities, in the discussion to the brand and other marketing tools, and products separated, in fact, this is the brand awareness of oversight. We are doing marketing, not to do the brand; sales is to sell functional benefits, brand is selling consumer value and cultural habits; a short-term behavior, a long-term behavior; a hard means of a soft means; one is real one is virtual. Similar views, such as the above, or say no accurate statement of the brand and other marketing tools, and products separated against each other, and affect the correct understanding of the brand, and even played a misleading. Understanding of these errors is very common exists, so we can easily find that many companies have done so Brand: they mad playing a brand (in fact, just started a brand name), and then take it for granted that in this brand aura of light, a wish to what to do do, do a can into a. So we will then see that in this seemingly strong brand under the hen, the next out of a wide variety of eggs, and then further, the brand to take care of my mother I do not know what a good egg, which no eggs hatched bird