Alive or dead Chinas Steel Enterprises large choice of (resistance analysis articles).docVIP

 PAGE \* MERGEFORMAT 10 Alive or dead China’s Steel Enterprises large choice of (resistance analysis articles) At present, China’s steel enterprises have been operating for the brand is very great changes have taken place - steel enterprise’s brand has been functioning for the enterprise to move closer to the mature industries, such as household appliances industry, beverage industry, pharmaceutical industry, daily chemical industry and so on. This is a tremendous step forward. Can not be overlooked is that Chinese steel companies brand building of the road still exists a large number of obstacles. Some of these resistance already exist a long time, while others are just exposed, some are obvious, while others are deeply hidden, but they are all, without exception, China’s steel companies in the erosion of the brand building and enormous harm. In the long run, the brand will no doubt prove that determines China’s Steel Enterprises core elements of life and death. Therefore, China’s steel enterprises in order to have a stable existence and development of space shuffle to win World War II, it must be brand building on the main street, and gradually remove these brands resistance, protect the corporate brand of the road free from obstruction. Comes of this, we combine well Zhuo brand institutions in the Chinese steel industry, an unparalleled wealth of practical experience, in the ‘alive or dead, China’s Steel Enterprises large choice of (the concept of chapter)’, ‘alive or dead, China’s largest Steel Company choice (brand strategy articles) ‘,’ alive or dead, China’s Steel Enterprises large choice of (marketing strategy articles) ‘and other articles, based on the analysis of Chinese steel companies here focus on brand building process of the main obstacles for the Chinese steel Company to remove the brand to provide a resistance to the necessary intellectual support. Resistance 1: Many corporate decision-makers there is no brand awareness, but also did not r