Analysis 4P.docVIP

 PAGE \* MERGEFORMAT 7 Analysis 4P Enterprises in order to maximize market share and maximize customer satisfaction, must be based on the company’s existing resources and give full play to their core strengths developed based on a set of strategic planning and marketing strategy marketing mix. Marketing Strategy Marketing Strategy is the direction and goals, marketing strategy combination is an important strategy to achieve marketing methods and means, regardless of marketing strategy planning objectives differ, 4P marketing strategy combination is always around to start the product (Product), price (Price), distribution (channels) (Place), promotion (Promotion). Product (Product) All products are fundamental! Able to meet some people need something called product. Product is not only specific material goods, but also may be invisible spiritual level of things, such as services. So in the actual marketing strategy formulation product key thinking point are those who do? 1, product positioning Any products are designed to meet consumer demand for certain, but any product can not simultaneously satisfy all the needs of consumers. Product positioning thinking is to clearly depict the types of this product meet the needs of consumers which, to be able to have the possibility there is a demand for this product consumers have clearly defined, according to the characteristics of target consumers (age, gender, income, love, etc.) to determine the product’s mainstream price, packaging specifications, colors, and other related factors of production, so that it may effectively move products target consumers. Product positioning direction of thinking is the most important product differentiation (consumer segment). Because with the increasingly fierce market competition, to meet consumer demand for a market similar products have a serious oversupply! Companies had to make ‘Dances with Wolves’ competitive selection, there appears to be possible to compete