Amoi financial management marketing and brand behind the short board.docVIP

 PAGE \* MERGEFORMAT 9 Amoi financial management marketing and brand behind the short board At present, the domestic mobile phone showing a loss of the basic trend, many cell phone manufacturers do not recognize the root causes of trouble, but blindly blind competition, they can not get rid of increasingly tight financial situation chain, as the mobile phone industry, one of the representatives of the Amoi phones is no exception. Since the end of 2007 has been hailed as the industry’s ‘turnaround expert’ in the original Great Wall Computer Lu Zhenyu, vice president of Amoi mobile phones took over has been carried out a series of Amoi phones drastic reform of selling properties, cash, layoffs and so on, as well as the recently announced 500 million Finance approved the message, but to suspend funding chain, and do not fundamentally solve a series of operational issues. May 5, 2008, the stock referred to by ‘Amoi mobile phones’ changed to ‘* ST Amoi’, but also put on six years ago, struggling to get rid of the ST hat. If the 2008 continues to incur losses, Amoi mobile phones will face a suspension or termination of the stock market risk. Amoi mobile phones are still very optimistic about the current situation and prospects. Amoi mobile phones Why come to this step? I believe that not only the issue of financial management, financial management issues is just appearance, but in fact it is lagging behind with the convergence of marketing models, brand management is not in place making. Marketing model obsolete From the perspective of domestic mobile phones, marketing, general pattern is this: to find a solutions company to design products, the adoption of certain advertising companies to do the so-called branding and planning, then a large-scale advertising, celebrity endorsements hype, relying on behalf of the provincial , dealers to sell mobile phone manufacturers to do some co-marketing and promotional work. Amoi mobile phones also use this have no competi