Amoisonic Face of N kinds of demands.docVIP

 PAGE \* MERGEFORMAT 6 Amoisonic ‘Face’ of N kinds of demands ‘Brand’ strategy After months of deliberation, has long been simmering Xiaxin renamed travels finally settled matters. July 28, Amoi Electronics is located in Haicang, Xiamen, Xinyang Industrial Zone factory gate held a brief ceremony, Amoi, President Li Xiaozhong announced: ‘Xiaxin’ renamed as ‘Xia’ English identity by Amoisonic changed Amoi. Amoisonic insiders told, in fact, as early as 3 days before the July 25, Amoi has identified renamed. That day at 3 pm, Amoi 2003 Second provisional shareholders meeting, including those from China’s electronic and other major shareholders, including the adoption of eight shareholders ‘on the changes to company name and stock referred to the motion,’ also from the company’s stock short ‘Amoisonic Electronics’ changed to ‘Amoi Electronics’. It is said that the voting is through the ‘100% ‘. July 28 scenes apparently were only discharging their form, the face of more than 1,000 employees, said Li Xiaozhong, Chinese identity from ‘Xiaxin’ changed to ‘Amoi’ is to get rid of Xiamen geographical color. Li Xiaozhong said that this year the subject of a lot of corporate change, such as Lenovo, which is due to the internationalization of the reasons for that; Motorola MOTO frequently used in China is now the brand name; Xiaxin purpose in doing so is the hope embodied Xiaxin development ideas, that hoped Xiaxin with 5 to 10 years to become a comprehensive electronic-known brands, rather than the video maker. For This time ‘Changing Faces’ deep background, many of Lee’s speech reflected a cautious ambitions. He said that Lenovo and Haier brand should be the first team, they are left to the consumer is the first brand impression, and we hope to use three years to enable AMOI to embark on brand. Thus, the present is the best time Amoi marked change, because we are from a single brand to have more brand development, from the current first-line second-line brand to bran