Amoisonic A8 Writing Myths.docVIP

 PAGE \* MERGEFORMAT 22 Amoisonic A8 Writing Myths Founded in 1981, Amoi has grown by players from the second half of 1999, a crisis, facing an aging brand, the plight of poor management. 2000,2001 year Xiaxin huge losses, Amoi Electronics was put on the hat ST; Xiaxin the way the stock plummeted: from 18.46 yuan / share to 6.45 yuan / share, two-year drop of 65%. Amoi desperate, it is almost lost confidence in it. However, a successful decision-making to achieve a successful jump, completing a successful transition. In early 2001, Amoi decided to transition from DVD players to mobile phones. By the end of 2001, Amoi’s’ Xiaxin A8’GPRS the cell phone. The model is launched, the mobile phone market on the rise to no small vibration, its sales are steadily increasing, there have been rare in the market about the product line on the package has been removed dealers scenarios. At that time, Amoi Mobile 50000 units per month production scale operation or can not meet the full load demand, and many dealers are waiting for an advance payment of the purchase price cell phone off the assembly line. In some places, Amoi A8 and even fired into the sky-high price of around 8,000 yuan. More sources said, the products in short supply, Amoi dealer cash payment received in advance only reached 4 billion yuan. Amoisonic A8 on from the stand-alone profits actually earned up to 1,000 yuan! The end of 2002, Amoi mobile phone sales up more than 200 million units, twice exceeding 1 million units as the beginning of the target. Xiaxin the end of 2002 annual report, earnings per share from 01 at the end of -0.21 up to the end of 2002 yuan 1.69 yuan, annual profit of 606 million yuan, 68.25 percent of the net return on assets become a model for the transformation of a listed company. Stock price has been skyrocketing from 7 yuan to 18 yuan, becoming in 2002 major bear market of the most eye-catching Niugu. Amoi Amoisonic A8 from the miracle of new mobile phone marketing, a product Am