Amoi mobile phones- a game dream.docVIP

 PAGE \* MERGEFORMAT 13 Amoi mobile phones: a game dream December 20, 2009, in the Imperial Building, Xiahe Road, Xiamen at the auction, Liu Zhijun, former general manager of Lenovo Mobile, a company behind the reference price of 135 million, will be * ST Amoi (600057.SH) the most the core of the main business is in bankruptcy and reorganization * ST Amoi one of the most valuable assets - the mobile phone business related assets in the bag. Since 2006, more than 100 million yuan of losses occurred after the year 2007 and then Amoi huge loss of over 800 million yuan, 2008, loss of 7.5 billion, 106 million net loss during the first half of 2009, up to 26 billion in debt. Following the withdrawal home appliances, IT market, the Amoi’s the last piece of communication has failed to hold positions, have been hailed as the first domestic mobile phone brand Amoi fell, after the dust settles to the nation and left deep regret that the Chinese enterprises, while in the corporate strategy and marketing, also left a deep thought. Happy start to a happy life Amoi A8 Momentum of the noise, in October 2001, Amoi A8 in the city before the start in the circle around to show off prototype, musical bell rang Tsui, super-slim, colorful light, delicate texture of the metal, “will be dancing in the mobile phone” spread like wildfire in the circle, many people in the industry and look forward eagerly to the A8 is. Return ripe, A8 listed in short supply after one month, January to September 2002 sales revenue of Amoi Mobile 2.2 billion, net profit up to 3.7 billion per month the third quarter of mobile phones alone has leapt to 30 million units of the scale , 2002, Amoi Electronics with A8, A6 two year net profit of 600 million yuan models, Amoi announced the first half of 2003 the main business income of 3.6 billion yuan net profit of 368 million, an increase of 180.50 percent, 331.27 %, which is mostly credit A8, A8 Amoi 2004 two years after listing, the price is still around