Analysis of liquor prices hot.docVIP

 PAGE \* MERGEFORMAT 7 Analysis of liquor prices ‘hot’ Prices is the trend -- Liquor prices liquor market development has become an indisputable fact. Since 2003, China’s liquor products in price increases has been quietly under way. In 2005, in the annual high-grade liquor consumption at 2 million tons, and maintained a 15% annual rise, the National Liquor average price of 20,778 yuan per ton, compared with 2004 increased by 5.6%. In 2007, China is a liquor prices rose. Not only led by first-line brand Wuliangye singing the song of victory prices, many second-tier product is also actively follow-up. Liquor has been the pace of price increases can not be stopped, it has become China’s liquor industry in the larger environment of the development of an inevitable trend. Prices cause -- Liquor product prices more than is the market environment, the climate, and the result of combining micro-climate, but its mainly due to the role of liquor laws within the market. From the perspective of revenue growth: Liquor prices lies with the root causes of people’s overall rise in consumption levels. People’s incomes increase, consumption, raising the level of wine prices is the main driving force. With the vigorous development of the socialist market economy, people’s overall revenue increase substantially their consumption level increases. In the liquor market, due to increased spending power of the target audience groups, which further changes in consumer attitudes, ordinary white wine consumption increased, while the high-end liquor is also the transition from luxury to the everyday consumer goods. The analysis shows that, the high-end liquor ‘price / earnings’ ratio from 25% in 1990 to 2005 to 8%. From raw material point of view: Food raw materials and raw materials prices rose wine is a direct one of the reasons. As the country’s overall economic growth accelerated, the macro-control and agricultural policy, the fact that all aspects of raw material prices led t