Analysis of the impact of the psychological effects of situational factors Advertising.docVIP

 PAGE \* MERGEFORMAT 17 Analysis of the impact of the psychological effects of situational factors Advertising Previous studies advertising and consumer psychology tends to ignore the issue of various types of environment on consumer behavior, many researchers focus on cognitive status and the process of audience measurement, on a matter of fact, those often neglected from the various external environmental factors, on consumer behavior have a greater impact on choice. Consumer behavior by the impact of advertising is not only from the intra-individual factors, but also by an individual other than the natural environment, socio-cultural, family, social class and other situational factors. That consumer behavior is in a certain situation or context, including advertising generated. Psychology of advertising that the psychological effects of advertising situational factors are generally divided into five areas: a natural situation, socio-cultural context, time, situation, tasks, and the previous state of situational context. One important there is a natural situation, social class and family. A natural situation the impact on consumers Advertising on consumers the brunt of the psychological effects of the natural situation where the role of advertising, ie advertising location, layout, sound, weather and a series of factors. The study that the natural situation will affect the individual’s emotional advertising, thereby affecting the attitude of advertising products. For example, an air-spray ads, placed in the supermarket, intends to place ads with the new flavor in the baked bread, to create the impression of a warm safe, thereby increasing sales. Another example is the decoration of a number of retail and wholesale stores are usually designed for a more relaxed environment, so that customers will stay there longer, which is likely to buy more stuff. Consumer psychology also believe that natural factors on consumer psychology and behavior affect the retail