Analysis of the Power Marketing.docVIP

 PAGE \* MERGEFORMAT 14 Analysis of the Power Marketing [Abstract] Along with China’s reform and opening up policy of gradual deepening of rapid socio-economic model to a surplus from a shortage of type conversion run power sources become more diversified, China’s power is also facing the pressure of oversupply in some areas have gradually become to sell electricity difficult, so this status quo and the power of marketing problems in the analysis, the last part of the article for issues presented in this paper the feasibility of recommendations to promote and guide the marketing of electricity power supply enterprises. [Keywords:] the power of corporate marketing strategy First, the status quo of China’s power marketing The rapid development of China’s power industry, electric power construction has made great achievements, power generation installed capacity and annual average generating capacity has been ranked second in the world, most parts of the formation of inter-provincial regional high-voltage level of the main grid, power shortage situation significantly improved the power industry strongly supported the rapid economic development in the electricity market supply and demand conditions change significantly, the existing power system reveal some not meet the requirements of the socialist market economic system defects. monopolize the management of institutional defects become increasingly clear that inter-provincial market barriers hindering the formation of inter-provincial electricity market and power resources to improve the overall competitiveness of the national economy, the state decided to further deepen the electricity reform process. This marketing strategy in the study of electricity reforms are based on After the power management mode. Elements of national power system. 1 to implement Changwangfenkai. (2) restructuring the national power generation assets under management, the formation of several independent