Anji City Brand- Kai-Feng first development second.docVIP

 PAGE \* MERGEFORMAT 12 Anji City Brand: Kai-Feng first development second The car in the village of ‘last’ a farmhouse door and stopped. The villagers told us that the progenitor white tea to go for an hour, to make preparations for it. Must know this to practice is essential, we unanimously decided to witness the white tea and ancestors, looking for brand building of the ‘first-hand material’ and ‘first line of inspiration’. Thus, we follow the line of four rugged mountain Road, while enjoy the scenery while Tangulunjin. Unconsciously, a hillside farm in Office, intuition tells us: white tea in front of the ancestors! Into the farm, I am pleasantly surprised to find that the ancestors of the old guard looks like his sixtieth white tea, but in fact more than seventy years of age, but, speaking in Anhui accent, I naturally feel warm and excited with their conversation. With the exchange in-depth, we find that a lot of surprises, breathtaking white tea tree hidden behind such a long history and vicissitudes of life, has once again proven the ‘practice comes real knowledge’. Coupled with the earlier right Anji Anji white tea for city branding and thinking, I decided to Anji white tea brand after the end of strategic planning, combined with much practical experience Zhuo brand agency, to talk about the brand positioning and related Anji city presentation. Out of ecology, Anji can What is this? Anji County, Zhejiang Province, is located in the northwest, is the rapid rise of the Yangtze River Delta economic zone of an open area, south Tianmushan, facing the Shanghai-Nanjing-Hangzhou. Anji County in the Eastern Han Zhongping built two years has been 1,800 years of history, Han Lingdi Ciming ‘Angie’, taken from the ‘Book of Songs,’’Safety and Ji Xi’. Anji mountain ranges within the group of overlapping peaks, a beautiful show bamboo rolling, scenic, is a newly emerging eco-tourism county. For example, in the foothills of bamboo Lingfeng Exposition, set trave