Apple iPhone frequently questioned the crisis PR strategy set (batteryChapter ).docVIP

 PAGE \* MERGEFORMAT 3 Apple iPhone frequently questioned the crisis PR strategy set (batteryChapter ) In 2007 for the global mobile phone market, the most talked about events than to market the Apple iPhone! Because it is the IT industry, power faction, Impressionist giants - Apple, in the computer industry, digital audio players to the very successful industry’s first foray into the mobile phone industry first feature. At the same time, due to publicity in the previous product, iPhone a powerful performance and simple design has gained an excellent long been the world’s hundreds of millions of Apple FANS stimulate the taste buds. Since June 29, 2007, iPhone sales in the United States, though did not meet sales expectations prior to Apple’s, but the unprecedented hot scenes, or rare. But what many are somewhat unexpected, since the sale started (specifically, the iPhone should be available as early as before), iPhone on the frequently questioned. For Apple, now the most difficult because the iPhone’s built-in battery design, the user can not change on their own, while the complaints by many users; due to the reasons for product design, iPhone has also been used by the security challenge; Recently, another one a company called SP Technologies (hereinafter referred to as ‘SP’) alleging that Apple’s iPhone’s touch-screen design of the company’s patent infringement. Apple’s iPhone, for example, in beginning to market frequently questioned, is obviously not a good signal, especially the lower than expected sales in the current iPhone case, Apple’s public pressure is obvious. Right now, we can not conclude that the cooling his iPhone sales are not necessarily linked frequently questioned, but if the iPhone is really down in the number of questions under the clearly Apple is an unprecedented blow. This assumption may be a bit too pessimistic, at present for Apple in the end what to do with this series of unexpected crises, but added a very practical problem. Next