Appliance Alliance- No results of a doomed farce-.docVIP

 PAGE \* MERGEFORMAT 6 Appliance Alliance: No results of a doomed farce? Last month, Guangdong Household Electrical Appliances Chamber of Commerce, promoted by the United States, and Gree, TCL, Zhi Gao, Kelon, Glanz, to Wright, deep treasure, Guangdong Changhong 9 air-conditioned corporate giants led coalition initiated the establishment of an appliance, in order to ‘deal with retailers increasingly heavy exploitation’. In fact, various forms of so-called appliance alliance in recent years come and go, but in the end always be rain and wind to go, how to assess the appliance alliance? The future of vendors, there will be what kind of change in the situation? Ancient India has a story about people and monkeys, said a person arrested had a monkey, the people want, people say that monkeys are very smart and it locked up in a room, it would first do? As a result, this person Bianba monkey kept in a room inside, leaving a hole in the door, put a bag of monkeys, he strolled out for a while, and then go see the monkeys are doing as a result, when he was watching from the crack when the monkey was surprised to find monkeys in the door, the Dengda big eyes looking at those outside of! Today’s so-called League of appliance manufacturers, and the story of the people are much alike, when they seek to make concessions when the business may Gome, Suning and other businesses are also seeking further word from the manufacturer to obtain advantage there. Interestingly, it is this led by the United States, and in 2005 carried out in the local self-built channel experimental results, the basic end in failure, its air-conditioning of domestic marketing company personnel and therefore the earthquake occurred. What is a home appliance retailer? Their very nature, is nothing more than industrial part of the industry value chain, Gome, Suning, are controlled by the huge market terminals, one of its important strategy is through large-scale procurement, down the purchase price, w