Appliance business operations of the core issues and countermeasures.docVIP

 PAGE \* MERGEFORMAT 5 Appliance business operations of the core issues and countermeasures 1, the product prices, the how to achieve healthy sales? The key is to take the product pricing ‘hold high the high hit’ strategy, heightening agents Maori space, from which a portion of the network to increase input terminals. In addition, the terminal sales, to do a, strengthen brand and corporate publicity, marketing, promotional activities around the high-end models start. 2, to enhance the image of the transformation of the product booth and inputs; 3 to enhance the promoters of professional training; 4, to strengthen the concept of dealer communications and training. In addition, most importantly, the daily sales policy, we should focus on, the high-end models to develop as a means of traction network, the high-end models on the samples prepared by libraries and promotion. 2, in the face had to adjust the market, how to switch customers? 1, less than a last resort, should not have to switch customers; 2, before switching to a better customer really developed; 3, switch must be prepared before several sets of ‘rehabilitation programs’, such as: ① receiving the outstanding issues such as treatment; ② not acknowledging the sub-type operation, and gradually clean up the market; ③ major support from new customers, targeted the ‘repression’ prospective customers to switch. 4, with the customer to switch frank communication is the work of the ‘magic’. Third, the urban retail store price is not unified, how to disrupt the price system to do? 1, development of a uniform limit tables and punitive measures. Two different stores to push different types of master planning. 3, maintaining good communication with each store. 4, when the time is too long backlog of some models, how can I do? One for retailers: According to purchase price or below the purchase price to do ‘Special Machine’, in the promotional activities to sell. 2, for the agents: Adjusting Gong