Appliance industry in the development of the Evolution.docVIP

 PAGE \* MERGEFORMAT 6 Appliance industry in the development of the Evolution Has just passed in 2004, the Chinese home appliance industry, is the value of our mind, and with a historic year. During the year, home appliance market demand to expand, businesses invest and build factories boom was underway, such as TCL, Haier and the United States and the construction of a new production base; industry consolidation to accelerate the pace of super-normal, such as the acquisition of the U.S. joint venture and Guangzhou Rongshida Hualing, Sweet Little Swan again after the acquisition acquisition of ducks washing business; the problems of individual enterprises have been mercilessly exposed in front of us, such as Kim Jong-leaders were arrested and capital-strand break events; anti-dumping exports of household electrical appliances, household appliances giant chain manufacturers also started competing with the way the war game, and so on. At the same time, foreign home appliance industry, the momentum of the Chinese market Raiders are also fierce, particularly in Japanese-funded enterprises to re-locate and make a strategic adjustment, such as the layout of the new industrial park, Hangzhou Matsushita, Hitachi, strategic adjustment and so on. It should be said, China’s home appliance industry is now in a very critical node above the four big families refrigerators, washing machines, the Big Three, air conditioning and color TV industry leaders and stick to these long-term balance has been completely broken, while new patterns are there any fully established, the entire industry is under development in the evolution stage. In the New Year occasion, looking to 2005, there will be roughly summed up in a few trends that deserve our attention: First of all, the whole pace of industry consolidation, the brand will be less and less, but the advantage of the brand competitive power. As for industry consolidation, there are several such phenomena, one large capital groups