Appliance industry shopping guide management of the six power-one theory of.docVIP

 PAGE \* MERGEFORMAT 22 Appliance industry shopping guide management of the ‘six power-one’ theory of Marketing is essentially an ‘exchange of art’, the quality of the terminal Purchasing Guide is to determine the ‘exchange of art’ good or bad is a key retail performance, while the team is also a shopping guide for the future growth of enterprise marketing system, marketing, backbone an important source of. As the saying goes ‘do not want to become a general is not a good soldier soldiers’. However, as a highly market-oriented household appliances industry, the overall quality of Purchasing Guide has been both good and bad, business is also a lack of shopping guide the management and direction of the general idea. Then, starting from the industry trend, starting from the enterprise’s talent strategy, what constitutes good Purchasing Guide Purchasing Guide? (Or what we need to kind of Purchasing Guide?) How effective mechanism to protect the businesses can breeds, the birth of outstanding Purchasing Guide, resulting in fierce competition in the retail end-sure of success? Our conclusion is: to safeguard the ranks of high-quality shopping guide an effective mechanism and outstanding Purchasing Guide criteria should be the pressure, power, communication, power, reaction force, execution, and creativity of the ‘six power of unity’, the only way to have the terminal Good performance and talent strategy for enterprise training material is available in reserve, during which the logic as shown below: The so-called pressure, Naishi shopping guide management of an enterprise designed for the competitive mechanisms, including performance evaluation, quasi-Purchasing Guide system, did not place out of the system, emotional management system, the examination system, temporary shopping guide system and a series of systems and ideas. The so-called power, Naishi shopping guide for the management of an enterprise designed incentive mechanisms, including the star ratings sy