Appliance outlet of the strategic positioning of franchise articles.docVIP

 PAGE \* MERGEFORMAT 7 Appliance outlet of the strategic positioning of franchise articles Currently Chinese home appliance chain can be said to scenery Masamori do seize people’s eyes and ears. State of the United States has not yet Shijing domestic swords with blood, they rely on the world 200 Hero oath-taking in Shanghai, pointing in South Asia, Europe and the United States market; Suning left red right to kill, crazy to occupy the site at the same time, always with the religious angels in white appliances, are collected the world without a home return of electrical appliances; Yongle special care to the people of Shanghai to complete its own primitive accumulation, and finally not contain himself lonely, south to north, to fully develop their talents Jiangnan Boy; the U.S. home appliance retail giant BESTBUY, although the procurement should first reach out into mainland China, but the quickly learned to play the Chinese - Ming at large, stealing, secretly using his executive search firm in Shanghai, will open its first stores in collecting talented people ... ... but these chains are currently 12 major cities in China in order to Direct methods development, and such funds occupy a larger share of relatively slow expansion of the chain operation, and now has been greatly hindered giant home appliance chain to two, three strategic shift in the market. Franchise business risks of its mother’s body is small, can achieve low-cost advantages such as rapid expansion of the major home appliance chain enterprises gradually being favored and trial, but the franchise there is a fatal weakness, that is, relative to the direct sales stores, due to business entities and investors are inconsistent, resulting in a unified management franchises is difficult, as in other external power driven chain system and temptation, easy to ‘withdraw the wall to change designation’, vulgar into a ‘flop’, these are easy to brand and reputation caused by the headquarters damaged. As suc