Appliance sales channel depth of change brewing.docVIP

 PAGE \* MERGEFORMAT 8 Appliance sales channel depth of change brewing Appliance sales channels next major change will occur. One is the growing number of cross-channel spin-off household appliances enterprises will be subcontracted or delegated to the sales channels for domestic enterprises with a business advantage, such as the Philips 2002 sales will be entrusted to the five provinces and autonomous regions TCL, Haier and Sanyo , Hisense and Sumitomo also has a similar cooperation; the other is the household electrical appliance enterprises to implement reforms to the existing channels, the traditional distribution channels will eventually be transformed into an independent, third-party profit center, in other words, the traditional distribution channels will be transformed into sales of home appliance chain enterprises . Why do multinational appliance companies to subcontract or delegate sales to domestic enterprises? This is actually a home appliance by the multinational enterprises themselves define the role of decision. In general, multinational home appliance business advantage is reflected in two aspects: one is the technological advantages, especially the original technology and core technology advantage is impossible to surpass domestic enterprises short period of time; the other is the brand, cross-border household electrical appliance enterprises in general is better than national brand products to give people the impression better than the national brands, as compared with the domestic brands, people of foreign brands a higher degree of psychological identification. Two advantages of the multinational home appliance enterprises have an unusual meaning: on the one hand the direct advantages of using technology to make money, such as the transfer of technology to domestic enterprises and sales of key components and so on. As the key technology and core technology, lack of Chinese companies are more in a short time to get rid of dependence on multi