Appliance sales growth- from channels to drive to a strategic area to build.docVIP

 PAGE \* MERGEFORMAT 13 Appliance sales growth: from channels to drive to a strategic area to build From the first day I enter the appliance industry, we often hear of some old-timers talk about household electrical appliance enterprises are marketing-oriented companies, and the choice of marketing need to join the approach, all channels will be taken by the first drive mode, so in that time, I will understand the importance of home appliance industry, its channels. Channel appliance industry development model: from 80 years of the last century, the product in short supply, the department store, five cross-oriented companies are sending buyers to the manufacturers to pick up, and later developed into a number of family-run shop for wholesale and small agent, and then to 90 years up to the beginning of large agent system, until the late 90’s self-built channels for the manufacturers, then after 2000, the agents taken after a strong career-oriented agent system develop into a large chain of professional production of home appliances store. It can be said appliance industry channel model, as the market changes, the change has not stopped. Appliances channels at all times filled with variables, shows the importance of its home appliance business, because each manufacturer in a different channel models to find patterns conducive to their own channels. Looking at the current model of household appliances industry, the mainstream channels of nothing more than 4 models plus a combination of boxing. A loose hierarchy of the regional agent system Today’s successful consumer electronics company often had to rely on such a level of the regional agent system, this channel can be said that the main body of Zhan Zhao appliance industry sources. But now its advantages no longer exists, but may be due to aging become a channel for competition disadvantages. Because the household electrical appliance enterprises in the past using a large area, large area dealers system, se