Appliances channel distribution changes- Aucma crisis of the fate of refraction Dealers.docVIP

 PAGE \* MERGEFORMAT 8 Appliances channel distribution changes: Aucma crisis of the fate of refraction Dealers Recently, the Group was held in Beijing, Qingdao Aucma a large-scale information note will be, a case is still under the theme of this note. After talking about this from the beginning in October 1999, protracted and tortuous case, when a series of bizarre, Aucma, general manager of group sales by segment extension seemed heavy and angry tone. Aucma dragged into this lawsuit exhausted its origins only Aucma the original to produce a regional appliance distributors in several Mo distinguish the authenticity of the contract. Today, in the home appliance channel distribution system in the turbulent process of change, leading to Aucma lawsuit to go down this long road of small home appliances dealer are gradually withdrawn from the historic stage, but it gives us concern about the consumer electronics distribution system transformation provides a bottom-up perspective. Case the whole story Decentralized and a huge number of small distributors have always been difficult to manage relatively large, while the household electrical appliance enterprises currently in second and third tier development of the market often have to depend on them. Aucma suit the circumstances leading to refraction of the household electrical appliance enterprises and small distributors cut between the constant tangled love-hate Qingchou. A 35-year-old dealer Qiao Hongxia is the focus of this dispute. Qiao Hongxia as Gansu Haixin Industry and Trade Co., Ltd’s legal representative, from March 1997 became Aucma Lanzhou, Qin sellers of consumer electronics and other areas. In October 1999, Aucma company Qiao Hongxia where the money is not in arrears and also to Qingdao Shinan District court to require the company to repay loans Haixin 6.29 million yuan and interest. Later, due to jurisdictional issues, Qingdao Shinan District Court will refer the case to Qingdao Intermediate People