Appliances channels were completely deceived Pollution.docVIP

 PAGE \* MERGEFORMAT 6 Appliances channels were completely deceived Pollution For some time, credit management initiatives to become a household electrical appliance enterprises competing operating criteria, the main focus of the non-credibility of the speculation on the concept, we have called the initiative of another faith. However, the overall industry, the business landscape has not changed, on the contrary, the entire industry at the deception but in a restless atmosphere. In fact, the concept of fraud hype is just tip of the iceberg, more serious problem is that home appliances sales channels has been met with an unprecedented ‘cheating’ pollution, but the brand manufacturers and brand channels, feeling, but deliberately avoided only. This shows that the so-called advocates of good faith is only faith in the use of the name of everyone, by the name of the integrity of another kind of deception in reality. Today, the role of household electrical appliance enterprises advertising has clearly had weak sales. Even play a role, it is only sent to the channel where consumers can come, however, is ultimately what brands consumers sending out from the channel would not know. In 2000 the South a large consumer electronics company to do a survey, 80% of China’s home appliance channel consumers to the brand of choice prior to no clear plan, they are all within the channel through the comparison of repeatedly before finally complete their purchase decision-making. Canada put the cost of their advertising to the vote, it is better to use a small fee to create their own channels ‘promotional cheat system’, this view has been achieved to some extent the consensus in the industry. A high degree of homogenization of the brand, there is no fundamental difference between the inner. Price war is that each brand of rotation Zuozhuang games, branded products do not exist between the absolute price gap. Channels, promoting consumer not buying the periphery, so differenc