Appliances in 2011 opened a small differential pressure is not positioned as a key.docVIP

 PAGE \* MERGEFORMAT 7 Appliances in 2011 opened a small differential pressure is not positioned as a key Soon to be over by 2010, China household appliance industry to catch up with a good time. Ministry of Industry released data show that from January to October 2010, total industrial sales output value of home appliances increased by 30.9%, total sales rate of 95.5%. Falls of the year, inventory of household electrical appliance enterprises generally immersed in the joy of harvest. However, apart from the joy we have noted, the uncertainty of economic trends, household appliances industry, and upgrade, the ever-changing business environment and demand factors such as the home appliance industry and future development trend of adding a lot of uncertainty, or become a household electrical appliance enterprises in 2011, the development of resistance. Heavy market pressure Rapid growth in the appliance industry as a whole behind some of the pressure the industry is likely to be ignored by enterprises. The first is to change policy .2010 home appliance industry growth was the result of policy support and stimulation. Commerce Department data show that the first 10 months of this year, the country home appliances sold 59.51 million units total, achieved sales of 132.3 billion yuan, an increase of 1.4 times, respectively, and 1.9-fold. including refrigerators, color TV sales were up by 88% and 400%. but to be seen in the policy implementation process there have been some problems, such as subsidies, illegal taking of policy . Thus, like the “energy saving Huimin”, “trade” and other policy after the end of May 2011 can continue, efforts will not change, are not sure. Once the policy out or weakened, the enterprise will how to adapt. Followed by rising raw material cost pressures brought about .2010 years, with China as the representative of the first emerging market economies bottom out, resulting in the expected market generally optimistic economic outlo