Appliances new products promotions should be noted that several issues.docVIP

 PAGE \* MERGEFORMAT 5 Appliances new products promotions should be noted that several issues With regard to new products, promotions, many marketing experts and marketing front-line staff a lot of discussion, but also put forward a number of unique views. The author believes that any method of its own, there is no absolute right and wrong, the key is to look at its role in object. Such as refrigerators, air conditioners and other appliances of new products, due to their functional characteristics, service life, industry standards and daily consumer goods, so that, during the time promotions, must be taken in line with their characteristic methods and strategies. With ordinary products, home appliances need to develop new products, promotions, marketing expenses for production of promotional materials, training, Purchasing Guide, etc., these are the basic work, not repeat, only focus on a five question. 1. Advised to cut into the off-season. Sales of household electrical appliances has obvious seasonal characteristics. Such as refrigerators and air-conditioning sales, the annual two, three, April is off-season, five, six, in July is peak season. As new products are recognized by consumers and the formation of sales to go through a longer period before they can attain a strong push, so manufacturers should be the basis of early and the market do a good job, in the San Siyue were doing a promotion leading to the ‘51’ season, and then a massive promotional drive. Thus, a 2-3 pull in order to ensure the peak season to achieve explosive growth in sales volume. 2. Distribution to achieve adequate ratio. Under the present circumstances, home appliance sales are still dominated the traditional wholesale channels, a large wholesaler often below two, three or more distributors, so before carrying out new products, promotions, manufacturers must ensure that the Distribution in place. In the Distribution, they need to pull their own network of two, three dealers, at th