Appliances Lucky Sambo hit the ceiling Development.docVIP

 PAGE \* MERGEFORMAT 4 Appliances Lucky Sambo hit the ceiling Development In recent years, as rising living standards, new products, microwave oven, induction cooker, soybean milk three series of small appliances, and achieved over the type development, called the appliance industry, “Lucky Sambo.” But after the early development of post-expansion future development may be inevitable bottlenecks encountered: such as market saturation, sales stagnation, technological innovation, and more difficult. The bottleneck from the market and consumers At present, the microwave oven of urban households has exceeded 70% ownership rate, the appliance of urban households have rate close to 75%, soybean milk of the family ownership rate is also rising. In the future, in order to get significant sales increase, is relatively difficult because the life of appliances, as opposed to fast moving consumer goods is quite long, usually several years or even 10 years, and the resulting replacement rate is very low household appliances. Consumer demand is the driving force behind the development of small household appliances industry. So, to break this bottleneck, we must begin to meet the increasing and changing consumer demands above to proceed. At present, microwave oven, induction cooker, soybean milk machine several years, “new name” function, and appearance of the set is difficult to trigger consumer desire to buy. For example, people used to open fire cooking, and although the ads claim to achieve Cooker fire, explosion cooking, but in fact reach such a request. The microwave cooking can only be closed, potentially reducing the hands-on process of cooking food. There Soymilk produced food, only pulp or paste, reduce the fun of people chewing food. When can truly stir the induction cooker over high heat, open the microwave, you can create massive soybean milk come out of food, this will bring the upgrading of small household electrical appliances wave. The bottleneck f