Application database marketing strategy to optimize customer acquisition.docVIP

 PAGE \* MERGEFORMAT 18 Application database marketing strategy to optimize customer acquisition Since more than 20 years ago, there is evidence put forward by marketing experts, marketing, customer retention than customer acquisition marketing, access to higher earnings and return on investment. But today, most companies still put the vast majority of marketing costs in customer acquisition marketing for customer retention of only a small part of the investment ratio, and even many companies are simply not considered to be customer retention marketingIssue . In domestic consumption and customer service on the market, in many industries, especially consumer electronics, and the public service products on the market, a deaf ear to almost all forms and styles for customer acquisition marketing campaigns. Why are so many marketing planners are keen on the customer acquisition marketing it? For these reasons the following can be used to explain this point: Customer acquisition is to increase client market share, one of the most direct and effective way. Market share is very important to marketing performance evaluation indicators, many businesses will be the focus of an annual marketing department set to maintain and increase market share, in the telecommunications industry, consumer electronics, insurance, etc. are so many of the industry. Companies do this often defines a number must meet the performance evaluation indicators, which tend to increase market share, customer-oriented, in such a direction, the customer acquisition marketing, marketing planning staff has become the most direct assessment of indicators. Customer acquisition than customer retention marketing is more easy to measure results. Customer acquisition marketing, marketing activities only need to obtain after some calculations the number of customers, the number of products to sell can get the result. For customer retention marketing, marketing activities, the benefits calculation is not so