Appliances the brand fought in the development of the water purification market dealer.docVIP

 PAGE \* MERGEFORMAT 4 Appliances the brand fought in the development of the water purification market dealer Show top-heavy situation in the industry chain of the water industry, water purifier brands and miscellaneous, the total number of more than 3000, most of the small and weak dealers sales tough precarious, consumer groups dispersed disorder, low awareness of water purification products, culture is difficult home appliances brand inertia some idea of #8203;#8203;the marketing mix dazzling win consumers, may not be effective at this stage of the water purification industry, because the dealer of weak and confused, difficult to the full implementation of brand strategy. personal brand competition has not yet reached the consumer level, but stay to the dealer level, quality water purifier dealers very scarce resources, the best distributors to brand impact is huge, so a water purifier brand The core of the competition at this stage is to snatch the quality dealers. We explore how to snatch a good dealer resources, I think that should first figure out the classification of the water purifier dealers followed fought water purification appliance brand and what the dealer finally figure out how to find the most suitable distribution providers. Lot of people currently on the market can be developed for the dealer, I basically I saw the dealer is divided into four categories: First, the operation of water purification products for many years and are very familiar with the technology of water purification products, and has established its own sales channels, operating brand higher annual output. Such customers are now alive and well, a few successful dealer in the water purification industry, is also the first to snatch the object of all the water purifier brand they have a strong water purification viability of very cautious, but the introduction of new products, product quality and brand marketing concept demanding just to join a couple of years, just to ga