Appliances channels go-.docVIP

 PAGE \* MERGEFORMAT 14 Appliances channels go? February 1998, Jinan seven department stores refused to sell the joint Changhong color TV! February 24, 2004, Chengdu GOME prices to lead to Gree air-conditioning stopped supplying March 11, Gome stores nationwide clean-up Gree! Six years after two events, but the attitude of parties to the dispute, we can see the initiative of manufacturers on the market have been gradually transferred to the hands of HyperTerminal. From the end of last century, the Chinese home appliance sales have taken place in the network structure can be quietly called ‘structural’ changes. With Gome, Suning, and triple as the representative of the great marketing power of a super home appliance chains have sprung up everywhere, its scope expanded. The existing network of traditional department stores selling home appliances and central city of small retailers, home appliance sales to dwindle and decline in profitability. The traditional channels of distribution pattern has been badly hit. Commercial Reform and Development Division under the Ministry of Commerce of the investigation report, in 2003 Shanghai Yongle and Gome’s sales growth rates as high as 80.2% and 63.3%. Of the State Council Development Research Center, Institute of Market Economy in China 50 cities in the consumer research shows that in 2004 the professional chain of consumer home appliances continued to increase recognition of channels, with 68.2% of consumers said they would choose the professional home appliance chain channel. While in 2000, a choice that proportion is still below 20%. Therefore, we can say that our country is now in a new round of marketing channels change stage, this revolution to the manufacturers, distributors, sales terminals have had a tremendous impact. Success in the past the competitive environment is changing. Manufacturers, distributors and retailers need to recognize that a channel change in the trend and direction, lack of awareness of th