Appliance sales how to be effective in rural areas do-.docVIP

 PAGE \* MERGEFORMAT 5 Appliance sales how to be effective in rural areas do? The rural market is a highly fragmented consumer groups, regional differences are significant for low-end consumer market, in the economic traffic, living standards and consumer awareness of such aspects as there is a big gap, either from the pipelines, terminals, or the promotion of consumption patterns, spread of in all aspects, can be effective in rural areas, for both the enterprise do not know the depth of a revolution. Only with respect to the actual characteristics of the rural consumer market to adapt to them, it may be an effective marketing strategy; otherwise, direct marketing experience in the city means to copy to the rural market may not be feasible. Sales premise that to understand the market of consumer law In one or two markets, and even tertiary markets, media advertising, promotional, terminal block is a home appliance manufacturers such as winning a major competition, magic weapon, but in rural areas, these children is difficult to recruit the role played by the same advantages. The more inaccessible rural market information, rural consumers access to the outside world also can not be comparable to urban consumers, the commodity information in the rural market is lagging behind the spread of speed. Under normal circumstances, a number of ordinary people in the family until about 10 days and a half months time for sub-market, commonly known as catch up would be on every set, go to the market. Rural consumers access to information mainly rely on local television, radio, loudspeakers and a number of towns self programs, or ‘relatives recommended’, ‘neighbors, introduce’, such as newspapers and magazines these media play in the rural market is difficult to effect a timely ad ‘. Consumer buying patterns are mostly herd like a few families with the purchase, was rush phenomenon, where to call this ‘Group buy’; buy mostly psychological trust the authorities, we must f