Appliance service industry-oriented- Savi mode task difficult Tam.docVIP

 PAGE \* MERGEFORMAT 7 Appliance service industry-oriented: ‘Savi mode’ task difficult Tam Recently, Hisense started stripping the establishment of after-sales service functions of the appliance service industry companies Zevi, the main purpose is to build China’s rare third-party appliance service providers, such a move caused great concern in the industry, the media have been applauded for this model that the It is the future of third-party appliance service providers, but China’s specific market environment, this model is still difficult to play a home appliance service industry-oriented task. Savi main goal is to achieve profitability in other household electrical appliance enterprises to take over the maintenance of order, now it is almost impossible. Impossible for domestic brands of their products to their competitors to repair. Because China’s home appliance products, the degree of homogeneity is very serious, so as an extension of product differentiation, service as an alternative product differentiation of the important part, therefore, China’s home appliance service and the developed countries is simply not the same, the service is very important. In the real competition in the market services seems to be the only difference between different strategic business tool rather than simply the sense of service. In addition, the competitors in the market to attack each other each other’s products are a common phenomenon, but to take over each other’s products to the relevant maintenance services involve the technical disclosure of the issue of product, this is all the household electrical appliance enterprises to outsource services to the most concern. This is evident from its name, rather than then told Savi Hisense service can be seen that the main purpose of doing so is to play down the extent possible, the first owner’s name, deliberately dress up a third-party’s image, and thus dispel the concerns of some brands. Savi out of network data looks gr