Appliance sales options meaning greater than the function.docVIP

 PAGE \* MERGEFORMAT 6 Appliance sales options meaning greater than the function Recently, Glanz in its domestic market, air conditioners, microwave ovens, and other small household electrical appliances of the sales process, the introduction of a new marketing model called ‘option sales’, that is, ‘the first order re-distribution’. In response, the industry’s mixed opinions from all sides. In this regard, I believe that the emergence of such a marketing model to a certain extent, with home appliances to upgrade the overall level of corporate marketing and active competition in the market atmosphere, and influence. However, in a specific market competition can be obtained by the performance and effectiveness is not as important as its strategic significance. All along, China’s home appliance market, many competitors is addicted to the core and basis of price, whether to buy promotional gifts, or the concept of speculation, or return to the present and lucky draw for the rich and varied, were all eventually pin down the fate of the main line by the price. Thus, for many years China’s household electrical appliance enterprises marketing tool, once out of the price becomes bleak colorless, especially for many small and medium enterprises, a more fundamentally based on price, launched a series of marketing and share the task of upgrading. Not only in the domestic and even overseas markets Zhang Tuo, the Chinese household electrical appliance enterprises have far-reaching impact the price of marketing a substantial boost over the global appliance industry, the average price changes. Clearly, the price in increased market share in some enterprises, while overall rise, but also weakened the average profits of domestic household electrical appliance enterprises, there has been a large number of enterprises has remained at the edge of the break-even line. However, the market competition environment has changed suddenly, so many consumer electronics companies by surp