Appliance salesman how to carry out the depth of distribution-.docVIP

 PAGE \* MERGEFORMAT 10 Appliance salesman how to carry out the depth of distribution? The depth distribution of the home electrical appliance manufacturers selling products in retail outlets and wholesale access various links of the practices. With the flat channel home appliances home appliance chain store development and expansion of the madness, depth distribution of home appliances manufacturing enterprises have increasingly become valued by a market-based instruments. The significance of the depth distribution is not only to strengthen the terminal network management, to keep abreast of market needs, understand the competitive dynamics. Depth distribution also contributed to the brand and distribution to establish good communication between members of the environment, with a relatively closed market access. Contribute to household electrical appliance enterprises grasp the depth distribution of logistics information, timely arrangements for supply of goods, effectively control the flow of goods, prevention Chuanhuo; help control the back section, control cash flow. The depth distribution policy as the key to effective use - appliance salesman on the shoulders of the depth distribution policy, accurate and in-depth in the end of the task. So, how to carry out the depth distribution of appliance salesman do? 1, knowledge reserves Product knowledge. Depth distribution clerk’s job duties to the company’s products are mainly sell to the terminal stores, only with a wealth of product knowledge in order to convince the dealer purchase. General household appliances business product knowledge training has reached a considerable height. Sales techniques. Salesman to sell to the end appliance store did not achieve their goals, but also to help end their products to consumers. The majority of the terminal’s shopping guide officers do not have a professional sales techniques, so we need a salesman can visit terminals, able to teach a professional sales technique