Appliance sales team through training to build effective Purchasing Guide.docVIP

 PAGE \* MERGEFORMAT 10 Appliance sales team through training to build effective Purchasing Guide The purpose of writing this article: This article is not written Purchasing Guide to see, but addressed to those of us spoke a day care and training of the terminal sales salesman sales people will look, and let us know how to sort through the Purchasing Guide for training and improving the combat effectiveness of the sales team to increase our sales, our sales to complete the task. Writing of this article originally: first, in April to begin a new marketing year began, so that each business sales manager in charge of writing a ‘salesman, and business executives the difference between’ articles. Ti Qibi to remember every day of our salesman seemed concerned about the end of the sale, but the actual method of bringing sales and support of the terminal is still not enough, the salesman simply for their daily sales tasks impossible to start with; second , today (February 30, 2008 Sunday) in store sales, a Purchasing Guide told me ‘look across a three competing brands of products, he said that his judgments in accordance with those three individuals do not buy a competing brand of products, because he from their eyes to see they do not have the desire to buy ‘. May result in the customer to leave the booth 20 minutes later came back to purchase directly competitive brand products. Now the basic household electrical appliances are in an oversupply condition, combined with the two major home appliances (Gome and Suning) chain system and continuously open new stores, same-store sales continue to decline, to make same-store sales improved significantly more difficult. Therefore, as appliance manufacturers and sales agents to improve the success rate from the continuous under the real skills to grab sales from the competition at the brand, enhance the brand’s sales. Purchasing Guide is in direct contact with stores to consumers, so a single store in order to really impr