Appliance sales real can not be avoided 16 issues (of the 12 13).docVIP

 PAGE \* MERGEFORMAT 4 Appliance sales real can not be avoided 16 issues (of the 12 13) 12, refining unique selling point, from the characteristic points of interests to the advantage of Promoters of explaining the level can be divided into three levels: the characteristics of explanations, to explain the advantages and benefits of point to explain. Three levels of performance as, promoters can be simple terms the basic characteristics of solution of the product; Promoters Nengjiang Chu products than other brands the benefits of the machine; The third level is to maximize the user’s point of view what we are standing on the machine to the user the immediate change in the lives of. The first two levels are the starting point to explain the machine stops and business point of view, and the third level is the consumer’s point of view, and explain the contents and methods are very daily life, not machines and functional, and a very user-friendly and have the affinity, which is in the future Promoters should try to live up to. At present, many home appliance brand Promoters of training and realistically speaking only just begun. As the training process of the formal and non-seriousness, as well as the content and grasp the strict examination, most of the promoters of the talk at the level of the first phase, the market managers should take measures as soon as possible by the first of the Promoters a third phase of state service. 13, understand the re-demo demo demo Many promoters in the marketing process there is an erroneous tendency to explain the product features are basically confined to the ‘nothing more than taking’ on the mouth in terms of relying on a single, and made customers only ‘listen’ function, limits of other sensory organs fulfilling its functions, there are no products to integrate feelings, the credibility of the product is not strong. The real sales promotion should be fully mobilize the customer’s eyes, ears, hands and other organs to ex