Appliance manufacturers and supermarkets- hostility after start be nice-.docVIP

 PAGE \* MERGEFORMAT 10 Appliance manufacturers and supermarkets: ‘hostility’ after start ‘be nice’? Judging from the current status of China’s household electrical appliance industry in the channel point of view, Suning, Gome still strong gesture across product manufacturing businesses and consumers. Out of the helplessness of the channel, as well as the right to speak their own maintenance, in 2004 a group of appliance manufacturers began to build their own stores in an attempt to shake off the constraints of chain stores. During a model for those who like Gree, but silently there are also many who give up halfway. Manufacturers self-built channels and specialty channels struggle indeed opened up a way to differentiate the enterprises to survive, but the trade-offs, but after it hidden worries. I believe that the home appliance manufacturing suppliers bear in mind that in the production and marketing ideas to broaden the case required no ‘wrong’ occupations. Fund management channels such as self-built double-edged sword by the test of Today, including color TV, household appliances, including air-conditioning industry has developed to a mature stage of industry life cycle, bringing not only full competition, it also brings the added value of products and lower gross profit margins. Haier, Skyworth, Gree first moves to establish the brand’s flagship store, 4S stores and so on control of the terminal is slightly strengthened, while reducing the distance between their own brands and consumers. However, the number and size of enterprise self-development analysis, the manufacturer is bound at this stage, self-built channels, an additional increase in capital, management of inputs, constraints from another angle, equivalent to a manufacturing enterprise. Self-interest increasingly thin, self-built channels for manufacturing companies, manufacturers, whether there are sufficient resources to absorb the cost of self-built channels need to do? In addition, from th