Appliance giant strength measuring the distance from brand to brand.docVIP

 PAGE \* MERGEFORMAT 5 Appliance giant strength measuring the distance from brand to brand An era of great change, an important period of social transformation, there could be a rich cultural phenomenon, especially reflected in the ideological field. Warring States period, the period of great change in society, resulting in the various schools of thought such as Confucianism, method, way, ink, etc., they give lectures books, each debate, there has been academic prosperity, later known as contending. If the Spring and Autumn period of the country as a business war in the enterprise, then the business not only by winning the final strength of the powerful, but also on cultural integration. In this regard, many years engaged in the research industry experts Jiadian Sun Yuzhuo that the Chinese home appliance industry 30 In the course of development, even if the market is able to rule the roost local brands, but also just completed the expansion of small to large scale, and in brand building, there are all kinds of home appliance giants errors and brand is becoming thin appliance industry is currently restructuring our encountered during the upgrade process the biggest bottleneck. Giants era, household electrical appliance enterprises need a new attitude to the brand culture. Lack of brand appeal lt;”China Enterprise Newsgt;gt;: Earlier this year, issued by the Ministry of Information Industry and the lt;” On speeding up construction of its own brand of household appliances industry, the guidancegt;gt; that by 2015, more than 80% of household appliances developed and implemented a clear business brand strategy, the formation of 3-5 with a strong capability of independent innovation in the international market has a high impact and competitive advantage of their own brands. After a series of bloody fighting, entered the era of the giant appliance brand in the international market or whether both in the domestic market and laid a piece of country, then what mak