Appliance distributors in transition to explore- to build small and medium professional chain platform-.docVIP

 PAGE \* MERGEFORMAT 15 Appliance distributors in transition to explore: to build small and medium professional chain platform? Household appliances industry, competition has intensified, the industry profits become less and less living space getting smaller and smaller distributors. In particular, in recent years, the rapid development of super-chain terminal, small and medium dealers in the manufacturer’s position is deteriorating. Where is the way out for small dealers? Dealers Only through the creation of new profit model, can only blaze a new trail, tight encirclement. In this article, the author only a few small distributors through the transition to a retailer’s success stories for the broad restructuring of Dazhong Xiao appliance dealers provide some inspiration. How to create small professional chain retail platform? I have seen several successful cases, although they are in different places, the external environment is completely different, but the idea of business and operation models have many similarities. Case 1: Author’s former colleagues in A-jun is a leader in the retailer, which started the creation of 50,000 yuan from within three years to reach more than 50 million sales of the myth is the industry’s classic. A-Jun was originally S brand appliance manufacturers sales representative in early 2001 was transferred to the northeast province of the prefecture-level cities in charge of operations. The province belongs to the less developed regions, household appliances supermarket chains still not developed to this end. A few months later, A-jun added to the ‘edge to work, while entrepreneurs’ ranks, with five million yuan in the prefecture-level city retail store to open a microwave oven, and the other asked people to manage. With its special relationship between the S brand factory, to get a competitive price. Also, are catching up with the local market is growing rapidly and microwave ovens. Six months, down, and gradually developed into a