Approaching a new era of wine distributors.docVIP

 PAGE \* MERGEFORMAT 3 Approaching a new era of wine distributors ‘Where there is oppression, there is resistance’! As for why the dealer to ‘resistance’? Let us talk about their living situation: Situation 1: With the flow of the market changes and manufacturer of flat development of marketing channels, and now more and more manufacturers are establishing relationships directly with the terminal, the position of the dealer continued to weaken, Situation 2: As China’s emerging supermarkets, chains and the rapid rise of foreign operators, retail giants and other new forms of business are emerging, most dealers are facing unprecedented threats, Situation Three: In the absence of common goals and a lack of system, and currently most of the dealers and manufacturers often only short-term cooperation, but also the so-called co-products remain in the simple pursuit of profit level, Situation Four: the system due to internal lack of team building, and manufacturers in the external and very difficult to strike a balance between profit allocation, resulting in most of the dealers powerless, unable to get rid of the second and third line of the status quo bigger and stronger. Manufacturers, terminal, the three big mountains like the weight of most competitors, dealers can not breathe (Here the liquor dealers, for example: Tower Hill: upstream manufacturers to control and suppress The current dealer, its profitable way from the main product, it is this single-profitable way, so that the liquor dealers and manufacturers in the game and gradually lost control of the market and the right to speak, combined with a single, behind the increasingly high cost of marketing makes the profit margin, low, survival increasingly difficult. The second mountain: the threshold of reach terminal As the industry’s popular phrase ‘do the terminal seeking death, do the terminal waiting to die.’ Dealer in the face of high costs and the terminal end of the greedy, and do no